Thinkific innovative platform review, thinkific-com advantages and disadvantages

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Thinkific is an innovative platform for creating, promoting and selling online training with no topics  limitation. There are many well-known brands among the company’s clients, which speaks of the respectability of this tool. The Thinkific-com system is universal in that it can be used both for internal corporate training and for organizing a full-fledged info-business aimed at an external consumer. The platform gives maximum control over the design and management of online courses, making it possible to automate most of the routine tasks associated with coaching.

Thinkific provides both free and paid tariff plans. You can pay for subscription using your credit card or PayPal.

Main functions

As a quality online coaching platform Thinkific provides all stages of the process, from course building and marketing organization to individual teachers and student management. The advantage of the platform is that it provides clients with their own website with a hosting of all the necessary materials. In this case, you, as a user, have complete control over the appearance of your site. Maximum freedom and minimum restrictions for branding are the key features of this tool. When customizing the design of your site, you can use logos, color schemes, banners and many other visual elements. If the functionality is not enough for you, then having the appropriate skills, you can use the HTML and CSS editor.

The key point is the presence of a full-fledged drag & drop editor, which lets you customize the course content by simple manipulations without editing the program code. At the same time, you can download and move almost any multimedia files, including:

  1. Texts;
  2. Audio and video content;
  3. Polls and forms;
  4. And many others.

All files are stored on Thinkific’s internal servers for quick and easy access without the slightest lag.

Customer contact

A huge plus of the system is the creation of a comfortable interface for communication. The course creator will evaluate a special control area that visualizes all students with names, photos, contact details, and progress as they go through your course. In turn, you, as the creator and administrator, can send private messages to individual students or organize a general chat.

The system provides the ability to keep report cards and issue certificates at the end of the course. The convenience of Thinkific-com for students is that they can review courses without limits. The system is configured for the user’s language preferences, and the interface is adapted for mobile devices. So every Thinkific student will be able to customize the interface as much as possible to fit his needs.

Promotion and payment

Thinkific developers realized that creating advertising opportunities is essential to successfully promoting coach-sessions. Marketing tools built into the platform lets you engage the target audience in a semi-automatic mode. You can also select the people and send them scheduled messages at the right time.

As for payment, Thinkific has perfected this mechanism. As soon as someone signs up for a course, funds are instantly transferred to your internal account. A separate bonus will be a referral program so that third-party users are interested in attracting customers to your product, receiving a reward for this. In addition, the website provides a coupons system. With it you can organize special promotional offers to fuel the interest of a potential audience.

It is also possible to link the Thinkific account with Facebook, Adwords and other networks for detailed tracking of the student attraction source. A course administrator can track all these points through a single user-friendly interface.


Thinkific offers several tariff plans on the following terms.


  • Price: 0 USD per month;
  • Instant access to funds;
  • Student notifications;
  • E-commerce tools;
  • Upsell offers;
  • Drag & Drop course builder;
  • Discussion forums;
  • Website builder;
  • Secure cloud hosting;
  • Multiple instructor profiles;
  • Site language selecting;
  • Simple built-in SSL certificates;
  • Email support;
  • Limited number of courses;
  • Unlimited number of students;
  • Tests and polls;
  • Content hosting (audio, video, pdf).


  • Price: 39 USD per month;
  • All FREE options;
  • Unlimited courses;
  • Unlimited number of students;
  • Chat support;
  • Coupons;
  • Email students;
  • Scheduled content;
  • Affiliate reporting;
  • Custom domain;
  • Email integration;
  • Zapier triggers;
  • Manual student enrollment and export;
  • Thinkific App Store.


  • Price: 79 USD per month;
  • All BASIC options;
  • 2 site admin accounts;
  • 5 course admins/authors;
  • Private and hidden courses;
  • Advanced course pricing options;
  • Memberships and bundles;
  • Certificates;
  • Advanced customization;
  • Priority support;
  • Tasks;
  • Communities;
  • Live lessons in Zoom.


  • Price: 399 USD per month;
  • 5 site admins accounts;
  • 15 group analysts;
  • 50 admins/authors;
  • Single sign-on (SSO);
  • Onboarding package;
  • Unlimited Growth package.

The Growth package includes:

  • Groups;
  • Whitelabel;
  • Advanced segmentation;
  • Public API;
  • Webhooks;
  • Communities;
  • Infusionsoft, ActiveCampaign, Zapier and Brillium integrations;
  • Import and bulk students enrollment;
  • Bulk mailings.


Thinkific is suitable for beginners as well as experienced course and training creators. Among the strengths of this platform it is worth noting:

  1. High-quality technical support;
  2. Easy management and configuration;
  3. Continuous expansion of functionality;
  4. No content restrictions;
  5. Live webinars hosting option.

Despite the limited payment options and relatively poor analytics, this platform is a competitive offer in the market. At the same time, its functionality can be expanded through numerous third-party modules. Therefore, if you are looking for a quality network to sell your own training and webinars, sign up for the official website thinkific-com and evaluate the basic functionality in a free service package.

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