Square Online e-commerce platform review, squareup-com advantages and disadvantages

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Square Online is a powerful e-commerce platform integrated into the Squareup-com ecosystem. This constructor is made specially for e-commerce and makes it possible to assemble and configure a high-quality, convenient and user-friendly online store in just a day.

As part of the tariff policy, the Square Online provides one free and three paid service suites. You can pay for your subscription monthly and yearly using your bank card or PayPal. Also, there is a 14-days money back period, after which you can unsubscribe and refund the money paid.

Tariff plans

Online store builder in the e-commerce category offers pricing plans on the following terms.


  • Cost: $ 0 per month;
  • Transaction fee: 2.9% + $ 0.3;
  • Unlimited number of products;
  • Inventory, orders and products automatic synchronization with Square POS;
  • Many variants of goods delivery;
  • Integration with social networks.


  • Cost: $ 12 per month;
  • Transaction fee: 2.9% + $ 0.3;
  • All options of the free pricing plan;
  • Custom domain;
  • No Square branding or advertising;
  • Free domain for 1 year.


  • Cost: $ 26 per month;
  • Transaction fee: 2.9% + $ 0.3;
  • All options of the Professional pricing plan;
  • Publishing customer reviews on the site;
  • Orders fulfillment and goods dispatch at a discount;
  • Recover lost sales with abandoned cart email reminder.


  • Cost: $ 72 per month;
  • Transaction fee: 2.6% + $ 0.3;
  • All options of the Premium tariff plan;
  • Highest shipping discounts;
  • Automatic online shipping cost calculator.

If you are not 100% sure that this platform is suitable for you to develop your own online store, it makes sense to test it using a free plan. So you can evaluate all the functionality of the web designer and even create your own small but full-fledged website. If the functionality of the free plan limits you in achieving your goals, you can always expand your capabilities by purchasing a paid subscription to any other suitable tariff.

Platform features

Square Online is a complete online store builder that includes all the standard options. Among the features of this platform, the following points should be noted:

  1. Safe bank cards transactions. The Square Online platform complies with the PCI DSS security standard, which guarantees the security of all financial transactions carried out in the store using VISA, Mastercard and other cards.
  2. No speed limits. Square Online platform provides unprecedented loading speed for your online store and maximum performance of all functional modules. Also, the creators of the constructor do not set limits on the bandwidth.
  3. Free SSL certificate. The 128-bit encrypted connection guarantees customers a safe surfing of your online store pages. In addition, the technology makes it secure to fulfil transactions directly on your domain.
  4. High integration potential. The Square Online store integrates seamlessly with all Square products, including Square Reader and POS, for ultimate ease of inventory and easy scalability. Orders synchronization is carried out automatically.
  5. Acceptance of any payments. The Square-based online store accepts payments from all popular systems, including Apple Pay and Google Pay. You can also pay with Square Gift Cards. Payment by credit card is available by default.
  6. Fast transition to another tariff. The ability to flexibly switch between tariff plans at any time is one of the advantages of this platform. The price of the tariff plan depends on whether you pay monthly or yearly.
  7. Integration with social networks. Square Online lets you make sales not only on the website, but also on social networks. It is enough for the site administrator to mark the products in the messages, and users will be able to shop directly on Instagram, Pinterest or Facebook.

The Squareup-com platform provides separate solutions for restaurants and stores, which lets you adapt the website to the specifics of the business. If you need a platform in a traditional menu format, then use a solution for the restaurant business. If you are interested in the implementation of a full-fledged electronic storefront, then you can easily bring it to life with the “Retail” function.

Features of the “Restaurants” expansion

  1. Fast and easy food orders processing. Integration with Square POS makes it possible to quickly create an electronic menu for easy ordering through a mobile device.
  2. Order optimization. An instant display of an online order at a restaurant outlet is immediately displayed in the kitchen, ensuring the fastest possible customer order fulfillment.
  3. Pickup and delivery. On the website a restaurant client is offered several options for receiving his order, including self-pickup, third-party delivery service or a restaurant courier.

Features of the “Retail” extension

  1. Simple synchronization. The platform features instant integration with Square outlets for quick store setup.
  2. Social media sales. You can sell products to your target audience where it is most convenient for them. You can do it right on Instagram, Facebook and Pinterest.
  3. All business in one interface. The platform ;ets you synchronize online and offline aspects of your business activities, as well as integrate Square solutions in the field of marketing, sales and loyalty into the store.


Square Online is an interesting proposition in the niche of online store builders. For relatively little money, the client receives all the necessary functionality that lets him competently and efficiently conduct business online. The variety of approaches and a rich toolkit have determined the steady growth of interest in this platform from the developing business. If you are looking for a highly scalable online order processing solution, then you will appreciate the power of Squareup-com.

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