SITE123 popular web builder review, site123-com advantages and disadvantages

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SITE123 is a popular web builder that has both a free version and a paid service suite. The platform is aimed at private and corporate users, offering rich functionality, a serious level of security and many authentic templates. SITE123-com positions itself as a WYSIWYG platform for users with no programming experience. The creators of the platform provide users with a huge selection of ready-made layouts, which can be edited to suit customer’s needs.

A free tariff plan is enough to launch a project on a subdomain, but if you need advanced functionality, it makes sense to purchase a paid service suite. You can pay for the tariff by credit card or bank transfer. There is also a 14-day money back period. Within two weeks each user who wants to get his money back can refuse the service.

Tariff plans

There are 2 tariff plans on SITE123. The terms for both suites are presented below.


  • Storage: 250 MB;
  • Bandwidth: 250 MB;

Premium ($ 7.80 per month)

  • Free domain for 1 year;
  • Storage: 10 GB;
  • Bandwidth: 5 GB;
  • No floating tag SITE123;
  • Custom domain;
  • E-commerce option.


A simple and intuitive control panel is the key advantage of this platform. For customer’s convenience the web-builder provides a visual editor that makes it possible to see  in real time all the changes made on the website. The sidebar contains all the options necessary for editing the website.

The functional feature of SITE123 is the option of choosing between a single-page (blocks are located one below the other) and multi-page (blocks are displayed on separate pages) site. In the “Pages” menu a user can add and configure an unlimited number of functional modules. The user can choose the output module template by adjusting the position of the text, adding graphics and videos. At first glance, it may seem that the web-builder is too primitive, but upon deeper study it becomes obvious that there are indeed many specific settings that are not available on most similar platforms.

The list of available modules includes the following items:

  • Popular (the most popular item among the SITE123 users);
  • Text (includes various formats for outputting text content);
  • Promo (advertising materials with text and graphics);
  • Galleries (includes 8 authentic gallery display formats);
  • Contacts (multiple contact forms);
  • Reviews;
  • Restaurant (a specific block that includes two types of menus for catering establishments);
  • Music (audio player with playlists integration option);
  • Blog (several options for blog displaying);
  • Features (several options for presenting services or goods features);
  • Articles (a module similar to a blog for displaying lists of articles);
  • Charts (bar and pie charts in various presentation formats);
  • FAQ;
  • Team (project participants representation option);
  • Events (schedules and posters to announce upcoming events);
  • Sales (showcase, price lists, donations, tables with prices etc);
  • Applications (integrable add-ons such as Ecwid, form builder etc);
  • Landing page timers;

These are just a few of the available function modules that can be used when creating a project with SITE123-com. In fact, there are lots of them, and their list is constantly updated with new solutions. The strong point of SITE123 is precisely the large selection of “building materials” for integrating a wide variety of plugins. In the AppMarket category you can see all of them presented by categories. Of particular interest is the analytical toolkit, which includes Google Analytics, Facebook Pixel, Yandex Webmaster Tools and much more. For online store owners PayPal payment acceptance modules, delivery methods settings and a tax calculator will be useful. If your project is aimed at a wide audience, you can activate a multilingual interface on the website.

The SITE123 functionality lets you make basic settings for search engine optimization, such as filling in metadata, integrating with Google Analytics and choosing the format for displaying pages in Google and Facebook. Also, Sitemap.xml is automatically generated on the platform (unfortunately, without editing option).

In general, SITE123 has powerful functionality with the external simplicity of the constructor. These possibilities are more than enough for creating a small online store, blog or information portal.


SITE123 implements the concept of step-by-step site building. At the first step, the system offers to choose the target orientation of your project, after which it opens a list of templates available for a specific category. They are all distributed into thematic categories such as e-commerce, blog, photography, music, community, health and others. After choosing a template, a user is immediately directed to the website customization menu.

Please note that all websites based on SITE123 are adaptive, which makes them presentable on any stationary and mobile devices. It is possible to customize the menu design for mobile devices separately. Among the configurable parameters there are:

  • color;
  • alignment;
  • font;
  • appearance format;
  • distance between modules.

A user also can select templates for individual functional blocks, which are located in the “Main” section. You can also use advanced settings of each section to deeply change the standard design.

The “Design” tab contains such submenus as:

  • Styles and fonts;
  • Title;
  • Footer options;
  • Advanced website structure;
  • Smartphone (customization of design for mobile devices).

Also the option to customize the home page with editing the site name, motto and other visual components is available. A separate bonus is the parallax effect, which visually enriches the appearance of your website. Free images library is also a big advantage of the platform.


SITE123 is a fairly powerful and modern web builder with many plugins and applications. Among the strengths of this platform it is worth noting:

  1. Flexible website customization;
  2. Lots of functional modules;
  3. Integration with social networks;
  4. Basic SEO toolkit;
  5. Simple and friendly interface;
  6. 24/7 support service;
  7. Comprehensive knowledge base.

This platform is suitable for both beginners and professionals who plan to create a high-quality blog, online store or business card. You can easily build a nice, fast and functional website that will appeal to target audience and search engines.

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