Shopify popular web builder review, shopify-com advantages and disadvantages

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Shopify is a popular in the West web builder, which closely collaborates with such giants as Amazon, Google, Pinterest and Facebook. This platform is designed to create online stores of any complexity. Friendly and wide functionality lets even people with little experience in working with web designers quickly master all the basic features of the platform and implement a worthy project.

Shopify-com offers great pricing plans that you can pay with your credit card or Paypal. More details about  the terms of tariff plans are presented below.

Tariff plans

Shopify offers 3 pricing plans on the following terms.

Basic Shopify

Price: $ 29 per month;

Online store functions;

Unlimited number of items;

Number of admin accounts: 2;

24/7 support service;

Access to sales channels;

Commercial locations: up to 4;

Manual order form customization;

Discount codes;

Free SSL certificate;

Abandoned shopping cart recovery;

Gift cards;

Delivery discount: up to 74%;

Delivery label printing;

Anti-fraud payments analysis;

Online credit card rates: 2.9% + $ 0.30;

In-person credit card rates: 2.7%;

Third-party payment systems rates: 2.0%;

Shopify POS Lite instant payment acceptance;

Shopify POS Pro store management tools: $ 89 per month;

133 currencies acceptance ;

Multilingual interface: up to 5 languages.


  • Price: $ 79 per month;
  • All functions of the “Basic Shopify” tariff plan;
  • Number of admin accounts: 5;
  • Commercial locations: up to 5;
  • Professional reports;
  • USPS Priority Mail Cubic® Pricing;
  • Online credit card rates: 2.6% + $ 0.30;
  • In-person credit card rates: 2.5%;
  • Third-party payment systems rates: 1.0%;
  • Manual exchange rates control;
  • International domains.

Advanced Shopify

  • Price: $ 299 per month;
  • All functions of the “Shopify” tariff;
  • Number of admin accounts: 15;
  • Commercial locations: up to 8;
  • Advanced report designer;
  • Third party shipping rates;
  • Delivery discount: up to 76%;
  • Online credit card rates: 2.4% + $ 0.30;
  • In-person credit card rates: 2.4%;
  • Third-party payment systems rates: 0.5%.


The Shopify platform resembles popular CMS such as Opencart, Prestashop and WordPress in both functionality and appearance. The Shopify dashboard includes such sections as:

  1. Home. This menu is the start page where you can change your tariff plan, park your domain, set up distribution channels, customize the look of your site and get the latest Shopify news.
  2. Orders. In this category a user can see all orders. The function of invoicing and trade offers is available here. You can also view data on pending transactions (abandoned carts).
  3. Products. This is a system for managing product categories and items. A CSV upload is available. A user can filter and sort products. The option to create gift cards is also available. In the same menu you can carry out financial transactions with counterparties and keep tabs on the goods received from suppliers.
  4. Customers. This menu represents customers who have confirmed their purchase in the store. In fact, it is a full-fledged customer database that can be exported or supplemented by uploading of a third party database.
  5. Analytics. This is an analytical tool that keeps statistics on attendance, turnover, technical data, GEO data, traffic sources, etc. The system provides a rich toolkit in terms of graphs, tables and other representative materials.
  6. Marketing. One of the most important functional sections of the platform, responsible for website promotion through various marketing channels. The user can set up Email campaigns, track visitors through the Facebook Pixel, manage Google Ads, interact with popular marketplaces, and much more. It is possible to set up and use effective advertising tools for a fee, such as contextual advertising, Email marketing, SMS marketing and social networks. A rich analytical toolkit is also available.
  7. Discounts. This is a functional section for creating discount coupons both for categories and for individual products. The discount can be issued in relative and absolute numbers. It is also possible to activate the free shipping option. If necessary, the user can set a rule for using a coupon with a restriction on the target audience.
  8. Sales channels. A section for managing distribution channels, including Facebook, Amazon, KiK, Houzz, Wanelo, Pinterest and others. It is also possible to activate the payment function using a mobile application.
  9. Online store. This menu includes many options, including template customization, page and post management, domain and navigation management, SEO customization, Google Analytics integration and much more.
  10. Apps. This section is actually an application store. All applications are divided into subject categories with filtering and advanced search options. The user has access to a wide selection of paid and free applications, the number of which in some categories exceeds a hundred.
  11. Settings. This section is dedicated to settings and has many sections, including basic settings, payments, user account management, shipping, taxes, notifications, as well as file management, sales channels management and the admin account settings.

Despite the widest range of functions, in practice this platform is very easy to use. Unfortunately, it is impossible to consider the entire Shopify-com toolkit in one article. But even from what we managed to mention, it becomes clear how rich this platform is in terms of functionality.


In terms of functionality, Shopify is a truly versatile web-builder that makes it possible to create high-quality online stores without any knowledge of web design, layout or coding. First of all, the platform is focused on the Western market, most of the available options are adapted for. Therefore, if you work in markets such as the USA, Canada and Europe, this platform will absolutely satisfy you. Even with the purchase of a basic tariff plan, you immediately receive a powerful toolkit for starting sales in the above-mentioned regions.

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