Serpstat web analytics service review, serpstat-com advantages and disadvantages

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Serpstat is a powerful web analytics service developed by Netpeak. It provides access to rich tools for website promotion. The functionality of this product includes search results monitoring and competitor analysis for all key SEO and PPC parameters. The service lets  optimizers bring the process of website promotion to a fundamentally new level. The combination of a powerful SEO toolkit along with a PPC campaign monitoring system makes Serpstat a versatile and flexible internet marketer’s assistant.

The Serpstat-com platform is a paid service. You can subscribe to one of the proposed tariff plans or order an individual tariff plan by contacting the administration directly. Payment for service suites is available by credit card, PayPal or Webmoney (WMZ).


The platform offers 4 main paid service suites on the following terms.


  • Price: $ 69 per month;
  • Team members limit: 1;
  • Chat support;
  • Personal manager consultation;
  • Credits limit for tools use: 15,000;
  • Pages to audit: 150.000;
  • Position checks limit: 15,000 per month;
  • Shares: 100;
  • Projects limit: 10;
  • API requests per second: 1.


  • Price: $ 149 per month;
  • Team members limit: 3;
  • All Lite options;
  • Credits limit for tools use: 60,000;
  • Pages to audit: 400.000;
  • Position checks limit: 60,000 per month;
  • Shares: 500;
  • Projects limit: 50;
  • API requests per second: 10;
  • Access to the position tracking API;
  • Branded reports.


  • Price: $ 299 per month;
  • Team members limit: 5;
  • All Standard options;
  • Credits limit for tools use: 150,000;
  • Pages to audit: 1.250.000;
  • Position checks limit: 150,000 per month;
  • Shares: 1,000;
  • Projects limit: 75;
  • Phone support.


  • Price: $ 499 per month;
  • Team members limit: 7;
  • All Advanced options;
  • Credits limit for tools use: 300,000;
  • Pages to audit: 2.500.000;
  • Position checks limit: 300,000 per month;
  • Shares: 10.000;
  • Projects limit: 100;
  • White Label reports.

More detailed information on the differences between each of the service sutes is available in the corresponding page of Also, a user can order an individual service suite according to his needs by contacting the Serpstat administration through the appropriate form. The platform is ready to provide exclusive terms for VIP clients.

Toolkit overview

Serpstat is designed primarily for the Russian-speaking segment of the Internet, although the system processes databases of both the Yandex search engine (Russia, Ukraine, Belarus) and Google (almost all countries of the world). For an additional fee, parsing of the top search results in 12,000 cities is also available. So Serpstat-com may well be considered a universal international SEO service.

The system also monitors the databases of the contextual advertising networks Yandex.Direct and Google Adwords. All the data is updated daily. The system monitors all keywords with a frequency of 10+ per month (for Google searches) and 5+ per month (for Yandex searches), monitoring TOP-50 of Yandex search results and TOP-100 of Google.

Using Serpstat toolkit am optimizer can:

  • Analyze promoted website and competitors’ websites in detail;
  • Track the dynamics of keyword promotion;
  • Form the semantic core of promoted website;
  • Track and analyze backlinks;
  • Conduct a comprehensive technical SEO audit of the website;
  • Use a range of other dedicated internet marketing tools.

Each of the available tools is discovered in more detail below.

Website analysis

The main tool of the Serpstat service is the basic website analysis, available on the main page of the official website. The user just needs to enter the domain of the analyzed site, select a search engine and click on the SEARCH button. After that the system will issue a report where it will be presented:

  1. Website visibility of the website with a demonstration of requests for which it is in the TOP-10 of SERP;
  2. Website traffic based on CTR metrics;
  3. Number of keywords for which the website is in the TOP-100 of SERP;
  4. Number of keywords for which the website is promoted in contextual advertising services;
  5. General statistics of keywords of the TOP-100 of the search results with an indication of the particular and approximate cost per click;
  6. Infographics, tables and other visualizations including popular pages, list of backlinks and other important data.

Website analysis is a basic report that gives a general idea of ​​the dynamics of progress. For a more specific analysis on each of the items, you should use the advanced tools below.

SEO analysis

This tool provides a deep analysis of the position and visibility of the website in SERP. By clicking on the “Positions” tab, the user will see all the keywords for which the website is displayed in the tops of Google and Yandex search engines. The convenience of the tool is that you can easily filter the results by parameters such as:

  1. Keywords frequency;
  2. Cost per click;
  3. Presence of keywords;
  4. Presence of other important elements.

There is also a “Competitors” tab, which presents all the websites the promoted project intersects for key queries with. It is also possible to filter the results obtained. In particular, the relevance filter lets you see the closest competitors of the promoted website.

The “Domain Comparison” tab gives even more detailed information on the intersection of the semantic cores of your and competitor’s websites. You can compare two or three domains for one check.

The “Pages” tab shows the most popular pages of the analyzed website. The number of reposts in social networks is also indicated here.

SEO analysis lets the optimizer find the main competitors of the promoted website, identify competitors’ keywords and see the most popular articles published on competing resources. According to this information, you can adjust your SEO campaign and discover new niches for growing.

The tool also has “Subdomains” functionality. It lets you analyze not only the main domain, but also subdomains. In this case, the nature of the analysis of subdomains is similar to the domain analysis.

PPC analysis

This tool provides detailed information about the advertising campaigns of the promoted site, namely:

  1. keywords for contextual ads;
  2. ads positions in search results;
  3. number of impressions per month;
  4. other parameters.

PPC analysis contains a separate tab for tracking competitors in the contextual advertising network. It also has a valuable tool called Missing Key Phrases. Using this tool you can see the keys, which are involved for advertising competitors, but which are absent in your campaign. This is a very useful thing for expanding your audience.

Page analysis

This option lets you more deeply analyze each individual page with detailed data about competitors and visibility in SERP. The functionality makes it possible to compare 2 or 3 URLs for one check. A useful tool from the point of view of expanding the semantic core will be such a tool as “Missing phrases”, which shows the keywords for which competitive websites are in the TOP-10, and your site does not even get the TOP-100.

Keywords analysis

This tool resembles an extended version of Yandex Wordstat with an increased keywords database. Using it you can easily collect a semantic core and identify promising niches for promotion. Thanks to such features as “Related Phrases” and “Search Suggestions”, you can track the most popular keywords among users, and based on this data, create an effective content plan for your website. In the “Leader pages” and “Competitors” sections, you can conduct a detailed monitoring of the top results for the keyword under study and a list of domains that are ranked in search engines for similar queries.

Content marketing

This tool lets you identify the most successful article topics in terms of increasing traffic. The system forms a sample of the most popular search queries in many variations. Based on this data, the optimizer can collect a whole list of promising topics that will become an additional powerful traffic generator for a website. There is both the main cloud of requests and additional phrases that can strengthen the already existing content.

SERP analysis

This section displays the TOP of Yandex and Google search results for targeted queries. The user is provided with data of keywords competitiveness, cost per click, frequency and other parameters.

This tool generates a list of all resources that link to the promoted site. The report provides the following data:

  1. Total number of referring domains and pages;
  2. Website popularity growth charts;
  3. List of the most popular anchors with an frequency indication;
  4. Lost links.

The user can click on the number of referring pages and he will be presented with a summary table of backlinks identified during the entire monitoring of the website. The date of indexation of the backlink, its type, path to the donor page and the corresponding page of the promoted site are also provided here. A similar report is displayed on the lost links.

Position monitoring

This tool is designed to conveniently track the dynamics of website page promotion in SERP for keywords from the semantic core. In order to conduct the analysis, the optimizer must form a project by specifying:

  1. Region under study;
  2. Search results base;
  3. Keywords for monitoring.

You can enter keywords manually or use the recommended list that Serpstat generates automatically. Positions are updated with a certain frequency saving the history of changes.

There is also a “Competitors” tab, where charts with a list of competing sites by the region under study and a list of keywords are presented. The user can estimate the proportion of traffic that goes to each site in percentage terms.

Website audit

This tool provides a quick and fairly detailed check of the promoted website. Based on the results a general description of the resource will be given. An audit makes it possible to identify errors that impede growing in SERP:

  1. broken links;
  2. long server response time;
  3. code errors;
  4. no SSL connection;
  5. other non-compliance with SEO standards.

The audit takes only a few minutes, but its results can reveal the main problem areas. Audit information is stored in history so that progress can be compared in the future.

The final report includes:

  1. Crawling depth;
  2. Types of redirects;
  3. Server response codes;
  4. Title and Description meta tags status;
  5. Headings;
  6. Indexing;
  7. External links on pages;
  8. Server parameters;
  9. Site loading time.

All found defects are supplied with a detailed description of the nature of the error and recommendations for elimination.


Serpstat is a powerful service that lets you bring SEO and advertising activity in the contextual networks Adwords and Yandex.Direct to a fundamentally new level. Each report generated with Serpstat tools can be exported in CSV, XLS, PDF, Google Docs and other formats. In addition, each service suite provides the ability to share results with other people.

In addition to the options described above, Serpstat-com will delight you with a large base of useful articles that will help you improve in SEO and marketing, making it possible to introduce new promising marketing strategies and tactics. The knowledge base contains a detailed FAQ, where you can find answers to many questions. The competent support, ready to help at any time, will pleasantly surprise you. Also, the website maintains a professional blog that will keep your finger on the pulse of current IT trends. Serpstat’s official YouTube channel won’t be useless either.

In general, developers are constantly working to improve their product, expanding the functionality. Anyone can evaluate the capabilities of Serpstat by sending a request for testing the tool in demo mode or by immediately paying for one of the service packages.


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