SEOptimer SEO service review, seoptimer-com advantages and disadvantages

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SEOptimer is another popular SEO service. A democratic pricing policy for paid service suites combined with a wide range of functionality, ensures a steady growth in interest in this software product. SEOptimer-com lets you track dozens of factors that determine a website’s ranking in Google and Yandex search results. Among them there are:

  1. Content quality;
  2. Site performance;
  3. Social ranking factors;
  4. Backlinks;
  5. and a number of other parameters.

Despite the fact that SEOptimer provides advanced service suites on a paid basis, the site also provides a free basic toolkit that lets you to track up to 100 of the most important parameters of the promoted project. You can pay for service by VISA, Mastercard or American Express. A trial period is also available after specifying the payment details.

Main functionality

SEOptimer is a product aimed at website owners, web designers, private optimizers and digital agencies. Thanks to this tool, each of the clients gets the opportunity to significantly improve their project and make it more visible in SERP. Below is a brief description of the main tools.

SEO audit

The competitive advantage of SEOptimer over dozens of other services is the unprecedented speed of SEO analysis. The product also has a wide range of free auditing tools such as a backlink tester, meta tag monitoring and multiple generators. SEOptimer lets you automate many processes, saving hundreds of hours of time.

Customized reports

For digital agencies, aesthetic and convenient reports that can be personalized using the White Label function and personal branding with a logo will become a pleasant bonus. SEOptimer is an international service, so results of SEO audits can be displayed in English, French, Spanish, German and other languages, the number of which is steadily increasing. The user can customize such report parameters as color and font. You can also select specific metrics to display in the report, hiding those that are not prioritized.

Embedded forms

With this option, you can attract additional customers through the site using forms made in the color and stylistic range of your project. This feature lets you receive notifications about new potential customers and basic information about them directly by Email. All potential customers can be automatically added from the CRM or Email Marketing system.

Comprehensive analytics

SEOptimer checks a website against hundreds of ranking factors. The system automatically identifies problematic areas that hinder progress, and offers methods for solving the problem in the form of a clear, understandable and proven list of actions. In addition, SEOptimer users have access to a professional blog, which contains a lot of articles, tips and insights regarding working with certain ranking parameters.

Free features

Free options available to SEOptimer users include:

  1. Generators (meta tags, .htaccess, Robots.txt, XML Sitemap, keywords);
  2. Minifiers (CSS, JS, HTML);
  3. Validators (Internal SEO, Title, Meta Description, H1, Header, keyword density and consistency, website word count, Image Alt, backlink and internal link checker, SEO-friendly URL check, Noindex tags and headers, Robots.txt checker, Sitemap,;
  4. Usability (mobile devices and tablets, Meta Viewport, Flash, iFrame, Favicon, font size and readability check, target web page size);
  5. Performance (website load speed, file size estimation, page request validation tool, Google Accelerated Mobile Pages (AMP) test, Javascript error test, GZIP test, Image optimization test, file size minimizer, outdated HTML tags search, inline CSS validation);
  6. Social tools (Facebook Open Graph, Facebook Pixel, Twitter Cards);
  7. Security (SSL check, HTTPS redirect, .htaccess redirect, test for clear-text Email addresses);
  8. Technologies (IP and DNS detection, domain age checker, ping tester, server check, analytics service validator).


SEOptimer offers 3 paid service suites on the following terms.


  • Unlimited site audit;
  • Access to SEO Toolbox;
  • Website crawl limit: 4 crawls per month per site;
  • Keyword recommender;
  • Keyword frequency analysis;
  • SEPR tracking limit: 20 keywords;
  • Recommendations for tasks;
  • Manuals for different CMS;
  • Tracking task and problem completion;
  • Weekly Email digest.

White Label

  • All DIY SEO options;
  • SEPR tracking limit: 100 keywords;
  • Website crawl limit: 10 crawls per month per site;
  • Unlimited downloads of PDF reports;
  • Website subpages audit;
  • Adding target keywords;
  • Adding competitors;
  • Reports in 15 languages;
  • Individual branding, logo and company information;
  • Customization of colors, fonts and introductory text of reports;
  • Configuring sections to include in the report;
  • Custom domain;
  • Report templates: 3 templates;
  • Scheduled reports: 10 reports.

White Label & Embedding

  • All options of the White Label;
  • Report templates: 6 templates;
  • Scheduled reports: 50 reports;
  • SEPR tracking limit: 250 keywords;
  • Website crawl limit: 50 crawls per month per site;
  • Unlimited audit forms;
  • Unlimited potential customers;
  • Form design customization;
  • Implementation of a behavioral form;
  • Leads Sent to Email (with contact details);
  • Call to action buttons
  • Integration of webhooks;
  • Zapier integration;
  • Branded customer ‘Thank You’ Emails;
  • Search, sort and export all leads;
  • Optional GDPR fields.

All SEOptimer service suites without functional limitations are available to registered users for free for 14 days.


SEOptimer is an inexpensive and very handy software that lets you optimize your site for key ranking parameters. A convenient multilingual interface, rich tools and high-quality information support with the official blog make the product accessible even for those who are just taking their first steps in SEO. At the same time, SEOptimer-com will satisfy the needs of an experienced optimizer.

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