Sendinblue EMS provider review, sendinblue-com advantages and disadvantages

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Sendinblue is a EMS provider that declares its main goal as providing businessmen with tools to expand their target audience through high-quality mailing. Flexible pricing policy makes Sendinblue products available to all types of entrepreneurs. The project was launched in 2012, and today it is the largest provider in the field of email marketing and SMS marketing services.

Users are offered both a free tariff plan with limited, but quite powerful functionality, and paid tariff plans with extended tools. There is also an individual tariff plan, the price of which is determined personally, taking into account the clients needs. You can pay for Sendinblue-com services by credit card or PayPal.

Features

Sendinblue stands out from the competition with an authentic suite of marketing tools that are not available on most other platforms. The functionality of the service is quite rich, but among the main features it is worth mentioning the following:

  1. Quality email templates. Sendinblue offers 70+ pre-installed templates. And even though it may seem that this is not so much, in reality, each of these themes is perfected. They look professional and attractive on any device in any format. Sorting by categories is provided for easy navigation. In addition to basic templates, the user can also design their own, and then save them to the collection.
  2. Simple mailing automation. Sendinblue lets you automate most of the processes. Moreover, the user has access to 9 pre-installed templates, as well as the ability to create your own scripts. The customer can automate the sending of emails to customers who have abandoned their cart or welcome messages when performing certain actions. Setting up the algorithm of automatic actions is very simple. You just click “+” and enter the desired condition or action. You can automate not only sending letters, but also sending SMS, deleting users from the list, adding to the retargeting list.
  3. Sending letters optimization. When planning an advertising campaign, the user can activate the send checkbox at the best time. The optimal mailing time is calculated based on the data about a specific user. The system will automatically send the message at the most favorable time to increase the likelihood of detecting and opening the message.
  4. Online chat on the website. With Sendinblue-com, you can activate an online chat on your website by simply clicking a button and placing a code. An online-chat makes it possible to establish effective communication with the target audience and significantly increases the level of service.

In addition to these features, the platform also provides 50+ plugins that integrate with websites based on a variety of CMS. The only drawback of the platform is that there is no full integration with social networks.

Tariffs

Free

  • Price: free;
  • Up to 300 letters a day;
  • Email campaigns;
  • Constructor of letters for mobile devices;
  • Template library;
  • SMS marketing;
  • Letters and SMS personalization;
  • Online-chat;
  • Unlimited number of contacts and details;
  • Advanced segmentation;
  • Customizable registration forms;
  • CRM;
  • Shared inbox: 1;
  • Transactional emails and SMS;
  • Core API functions;
  • Advanced templating language;
  • Workflow editor;
  • Page tracking;
  • Workflow automation: up to 2000 contacts;
  • Real-time reporting;
  • Email support;
  • GDPR Compliance.

Lite

  • Price (depends on the number of letters): from $ 25 to $ 99 per month;
  • All functions of the Free plan;
  • No daily limit for letters and transactions;
  • A / B testing (optional);
  • No Sendinblue logo;
  • Extended statistics.

Premium

  • Price (depends on the number of emails): $ 65 to $ 599 per month;
  • All functions of the Lite plan;
  • Marketing automation;
  • Facebook advertising;
  • Landing pages;
  • Multi-user access;
  • Phone support;
  • A / B testing;
  • Send time optimization;
  • Landing page builder (5 free + 20 euros per month for 5 additional LPs;
  • Landing page limit: 20 pages;
  • General mailbox (3 free mailboxes + € 9 per month for an additional mailbox);
  • Shared mailbox limit: up to 10;
  • Geography and device reporting;
  • Heatmap reporting;
  • Extended statistics of openings and clicks.

Enterprise

  • Price: calculated individually;
  • Customizable letters volume;
  • Priority sending;
  • 20+ landing pages;
  • SSO and SAML;
  • Account manager;
  • Priority support;
  • Unlimited landing page builder;
  • Unlimited shared mailbox;
  • Dedicated IP;
  • Multi-user access;
  • Service Level Agreement (SLA).

Also the platform provides access to numerous plugins that will further enhance your marketing campaign. Among the most popular categories we note:

  • Content management systems (Elementor, WordPress, WooCommerce, Shopware, Shopify, BigCommerce, PrestaShop, Magento and others);
  • Forms, windows and widgets constructors (Ninja Forms, Gleam, WisePops, Personizely, Poptin, GetSiteControl);
  • Project management systems (Zenkit);
  • Lead generation systems (MailOptin, Lytics);
  • Translators (Translation Exchange);
  • CRM (SugarCRM, Microsoft Dynamics, Zoho);
  • Template constructor (Thrive Leads, Mailpoet);
  • Payment gateways (Stripe, PayPal);
  • Mail services (Outlook, Gmail);
  • Online chats (Live Help Now).

Summary

Sendinblue is a uniquely original offer in the market. The combination of Email and SMS makes it possible to maximize the efficiency of communication with a potential client. Using Sendinblue-com, you can customize your marketing campaign of any scale and ambition.

A democratic pricing policy and the availability of a free tariff plan makes it possible to start experimenting with newsletters even without starting capital. By registering at sendinblue.com, you will set up and launch your first campaign within minutes.

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