PrestaShop content marketing system review, prestashop-com advantages and disadvantages

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PrestaShop is a popular content management system for building complete online stores. This platform was founded in 2007 as a universal solution for starting and developing any project in the e-commerce category. Today the company offers two options for working with the PrestaShop-com CMS:

  • On PrestaShop hosting (no access to the source code);
  • On custom hosting (with source code access).

The first option is more suitable for beginners, since it does not require a separate installation of the CMS on the server and provides an administrator with a full-fledged support service. In the second case, all tasks for the placement, configuration and administration of the website fall on the user.

This product is distributed absolutely free. On the PrestaShop-based website paid applications are available to users, such as design templates and additional functional modules. You can pay for digital products using your credit card.

Features

PrestaShop is considered one of the most popular content management systems for creating online stores. This popularity is explained by the following advantages of this software development:

  • Free distribution;
  • Ease of use;
  • High-quality responsive design;
  • Advanced SEO settings;
  • Developed professional community;
  • Lots of templates and modules.

Let’s take a closer look at some of the above aspects.

Ease of use

The ergonomic control panel is the main thing that catches your eye when you first log in to the PrestaShop dashboard. The interface is available in all popular languages, so the user will not have any problems mastering the functionality. The store administrator has access to such options as:

  • Categories and item parameters filters;
  • Cart and order form;
  • Advertising and remarketing tools;
  • Advanced reports;
  • SEO tools.

PrestaShop-com developers have given their clients the ability to effectively manage online businesses of any scale. You can upload assortment using CSV, thereby speeding up the store filling process. The user can download not only individual commodity items, but also categories, manufacturers and suppliers.

In general, the basic PrestaShop functionality is quite enough to start and develop an online business. But if you intend to scale the capabilities of your own store and integrate it with social networks, then you have to buy additional modules.

Design

There are many free templates for PrestaShop that will delight you with a variety of design solutions. The largest sites where you can look for a decent theme are Templatemonster and Envato. If the standard templates do not satisfy you, you can always purchase an exclusive template. Its cost varies from several tens to several hundred euros. All templates are adapted for mobile devices and for any format (vertical and horizontal).

Each PrestaShop theme includes not only visual design, but also certain functionality, consisting of a dynamic cart, sliders, displaying manufacturers and brands, publishing product categories on the main page and other options. At the same time, despite the great possibilities for customizing templates, HTML and CSS skills may be required for deeper customization.

SEO

SEO settings are displayed in the PrestaShop admin interface in a separate category. The menu functionality lets you enter a unique Title, Description and Keywords. It is also possible to manually enter the URL. Also in the basic version of the CMS the user can:

  1. Set up a redirect;
  2. Generate a robots.txt file;
  3. Filter out duplicate pages;
  4. Automate ALT images parameter.

SEO capabilities can be expanded with additional modules. In particular, for large stores owners an option to automatically headers generating will be useful. Also, integration with Google Analytics will give a detailed monitoring of traffic sources and dynamics.

PrestaShop-based websites are not only qualitatively optimized, but also feature high page loading speed. This aspect further strengthens the position of the promoted project in the search results.

Free distribution

PrestaShop is distributed under the Open Software License, which makes it absolutely free. At the same time, to fully launch the website, you will have to spend money on renting a server, purchasing an exclusive template, adding and configuring functional modules. However, PrestaShop remains free in the basic package. But for the normal functioning of a website, it is recommended to choose a quality hosting that will provide the required level of bandwidth and disk space.

When it comes to buying a paid theme, experts recommend doing it not so much for the design authenticity as for the safety. The default theme installed on your site can be a loophole for attackers. Considering that payments are made with bank cards, the topic of online shop security is doubly relevant.

Another cost item is paid modules. Despite the fact that in the basic assembly PrestaShop provides everything for organizing online sales, in practice it will not be easy to do without extensions. The costs depend on what tasks you set for yourself. Need anti-spam protection with captcha input? Want to integrate your website with social media? Planning to integrate some additional payment system? You will have to pay for all this.

Conclusions

The PrestaShop platform deserves special attention because of its rich functionality and user-friendly interface. A huge plus of this software product is that it is distributed free of charge. At the same time, a whole industry of paid and free applications that will make your store even more beautiful, functional and convenient has formed around PrestaShop. The only point that should be taken into account when choosing PrestaShop-com as a platform for an online business is that this CMS sets fairly high requirements for hosting parameters. Otherwise, you can completely rely on the brainchild of French developers.

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