MailerLite email-marketing service review, mailerlite-com advantages and disadvantages

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MailerLite is an email-marketing service adapted to the online store’s specifics. The platform offers a wide range of automation tools and pre-installed templates that can be customized for any marketing purpose. The system can be easily integrated with popular CMS and CRM. At the same time, the company’s pricing policy is quite democratic, which lets any business start mastering email marketing with a minimum start-up capital and maximum return.

MailerLite-com offers several flexible pricing plans, the cost of which depends on the number of contacts. You can pay for the service suite by credit card or PayPal. There is also a 14-day trial period, during which it is possible to test the entire functionality of the platform.

Platform capabilities

MailerLite is a multifunctional software product that opens up a lot of directions for creating and configuring mailing lists. Below are the main functionalities of this service.

Design and templates

A MailerLite Drag & Drop editor makes it possible to create beautiful newsletters with a professional design and your authentic branding. The constructor offers the entire set of available elements that you can add to a letter template such as logo, social links, text content, navigation. There are also several options for visual content: galleries, polls, social networks, e-commerce. The user manually drags these blocks to a suitable location and fills them with the appropriate content.

As for customization the MailerLite-com service practically does not restrict the user in any way. You can arrange the functional modules as you like, change the font, customize individual elements, choose the background and format of the buttons. The editor has a convenient function for viewing letters on multiple devices, which lets you immediately identify shortcomings that may appear on PC monitors, tablets, smartphones and other devices.

MailerLite lets you create templates from scratch with a convenient constructor or use ready-made design solutions. The template library includes a lot of interesting designs. The templates are divided into different categories, including e-commerce, polls, greetings, newsletters, etc. For online stores e-commerce solutions are of particular interest, which already contain everything you need to increase conversion: promotional offers, recommendations, announcements and much more.

Automation and personalization

MailerLite offers handy tools to automate your ad campaign. A useful feature is the installation of triggers that activate the mailing when certain conditions are met. The trigger can be placing an ordering, subscribing, onset of a certain date, etc. An important function is the promotion. Its essence is to send exclusive coupons that encourage users to make a purchase. A “Buy Now” button can be embedded in the letter to minimize the time between taking a purchase decision and buying. The option of tracking the viewed products and then sending an offer based on the individual interests of the client is also quite useful.

Automation tools are one of the most important parts of any email marketing platform. In MailerLite, you can automate most of the routine processes related to setting up and sending messages. The user can add workflows by customizing the email content, delay period, conditions and actions. For example, customers who left your store without purschasing  may be automatically sent an invitation letter to return to the website after a certain time.

Personalization tools also play an important part in targeting email campaigns. In this sense, the MailerLite-com service can be considered advanced, since personalization is used not only at the level of headings, but also at the level of personal preferences. The system also lets you segment audiences and create separate advertising solutions for specific categories.

Surveys and forms

Customer surveys deserve special attention. You can embed the appropriate functionality into your email template and get customer feedback on product quality, service levels, and more. Discount coupons may be offered as a reward for completing the survey.

An integrated form will also become an additional tool for increasing conversions. As an administrator of an online store, you just need to place a small piece of code on the site in order to implement a convenient classic form for collecting Email adresses.

Landing pages and pop-ups

An important innovation in MailerLite is the built-in landing pages. You do not need to spend extra money on third-party services, since the platform’s functionality lets you create full-fledged landing pages to replenish the subscriber base. Many additional options are provided, such as countdown timers, information points, and more.

Another important option is pop-ups. MailerLite lets you embed high-quality pop-ups on your website, encouraging visitors to subscribe to your newsletter. Moreover, these windows can be configured in such a way that the same pop-up is not shown twice to the same user. All this makes this marketing tool as unobtrusive as possible, but at the same time effective.

Experiments and monitoring

MailerLite offers many additional options for improving your advertising campaign. Among them there are such important things as A / B testing, tracking user activity and collecting statistics. This toolkit lets you better understand your target audience and adjust your marketing tactics and strategy based on the information collected.

Pricing

The cost of MailerLite services is formed depending on the number of subscribers and letter limit. The terms are presented below.

Free plan

  • Number of subscribers: up to 1,000;
  • Letters limit: up to 12,000 per month;
  • Access to the knowledge base and video lessons;
  • 24/7 Email support;
  • Drag & Drop editor;
  • Text and photo editor;
  • File manager;
  • Adaptation for mobile devices;
  • Landing pages;
  • Built-in registration forms;
  • Pop-up subscription forms;
  • Subscriber management;
  • Unsubscribe page builder;
  • Email automation;
  • Advanced segmentation;
  • Interest groups (tagging);
  • RSS campaigns;
  • A / B testing;
  • Email campaign reports;
  • Polls;
  • Domain authentication;
  • Multi-user accounts;
  • Custom permission system;
  • Integration;
  • API;
  • Free website + 5 landing pages;
  • Unlimited websites and landing Pages: $ 10 per month;
  • Unlimited traffic;
  • 25+ customizable templates;
  • SSL;
  • GDPR compliance;
  • Double opt-in;
  • MailerLite pop-up integration;
  • Custom code injection;
  • Mobile optimized landing pages;
  • Price: from $ 10 (up to 1,000 subscribers) to $ 50 (up to 10,000 subscribers);
  • Emails per month: unlimited;
  • 24/7 chat support;
  • MailerPro plan: $ 100 per month;
  • No MailerLite logo;
  • Custom HTML editor;
  • Newsletter templates;
  • Personalized domains;
  • Pop-up promo-windows;
  • Automatic re-sending;
  • Delivery by time zone;
  • Dedicated IP: $ 50 per month;
  • Heatmap;
  • Monitoring email openings by location;
  • Customizable icon;
  • Template constructor;
  • Split testing;
  • Unlimited domains;
  • Additional analytics: clicks heatmap.

The MailerPro add-on service suite gives you priority service and provides a personal manager to help you import subscribers, create templates and forms, analyze metrics and more.

Summary

The MailerLite platform has established itself as a flexible and convenient tool for organizing a high-quality Email campaign. This service has many advantages, including mailing personalization, advanced analytics, focus on e-commerce tasks, and many others. At the same time, the company practices a democratic pricing policy, which opens up access to Email marketing to everyone without limits. Check out the advantages of MailerLite-com by registering and using a 14-day trial period.

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