Kajabi educational platform review, kajabi-com advantages and disadvantages

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Kajabi is a relatively young educational platform for creating and selling training courses. The system combines powerful marketing tools and conditionally unlimited capabilities for customizing your own information products. Despite the fact that this is far from the most affordable option for launching your own courses, Kajabi-com will delight you with rich marketing functionality, smart interface and 0% transaction fees.

The platform offers several paid plans. You can pay for your subscription by credit card or PayPal.

Distinctive features

Kajabi is an all-in-one product. A user who has purchased a paid service suite does not need to worry about such things as hosting or web design development. The creators of the platform have put everything you need to launch a project into a single interface, providing clients an opportunity to focus on the most important thing which is creating training courses. Everything from creating a web platform to sales management is within touch right in the Kajabi dashboard without third-party integrations. At the same time, many processes are automated, which saves time and facilitates the pre-launch stage of the project.


While other platforms largely restrict users from personalizing their own product, Kajabi provides access to many pre-installed themes. You can customize each of them to suit your taste preferences and the specifics of your target audience. At the same time, all the themes presented are adapted for different devices and display resolutions, so that your courses will look flawless on both desktop PCs and smartphones.

Speaking about website development we mean not only the external design, but also the construction as a whole. In particular, there is a whole module for blogging, which is not available on most platforms. A separate plus is the built-in SEO optimization capabilities, which significantly increases the efficiency of attracting the target audience from search engines and reduces the average cost per lead due to free Google users.

Email Marketing

This option is very important for communication with the target audience, therefore, the availability of a full-fledged toolkit for organizing Email-mailing with deep personalization is a definite plus of Kajabi. A serious advantage over other products lies in powerful analytics that lets you track a whole range of important parameters, such as email open rates and click-throughs. In addition, Kajabi-com has a variety of aesthetically pleasing HTML email templates that appeal to recipients and drive conversion rates.

You can not only do bulk mailing on the list of students, but also create personalized mailings taking into account the behavioral parameters of individual clients. For example, the system can identify those who deserve a discount or need an additional course. Thus, you make communication with the client as useful and unobtrusive as possible. A huge plus of Kajabi is that the platform lets you track the entire life path of a lead from the first to the last communication and activity.

Upsells and custom checkout

Upselling is a simple yet very important marketing tool that lets you offer an additional product to each buyer of your course. This, in turn, makes it possible to increase the average check of your store, which means increasing the profitability of your info business. In combination with the ability to customize fields, buttons and other elements, the most favorable conditions for high conversion rates are created.

Sales pipelines

All the necessary elements of the classic sales pipelines are integrated into the basis of the Kajabi platform. You don’t need any additional integrations, since everything you need is already provided in the base interface. Among them there are:

  1. Email marketing automation;
  2. Audience segmentation tools and directions for various sales channels;
  3. A system of webinars with the ability to set events and share previously recorded materials.

Kajabi lets you optimize the sales process with minimal effort and knowledge in this area.


Kajabi offers three paid service suites on the following terms.


  • Price: 149 USD per month;
  • 3 products;
  • 3 pipelines;
  • Unlimited landing pages;
  • Unlimited emails;
  • 10,000 contacts;
  • 1,000 active members;
  • 1 website;
  • 1 admin user;
  • Kajabi University;
  • 0% transaction fee;
  • Webinars and events;
  • Ready-made templates;
  • Assessments (quizzes and surveys);
  • 1 customer success activation call;
  • Chat support;


  • Price: 199 USD per month;
  • All BASIC options;
  • 15 products;
  • 15 pipelines;
  • 25,000 contacts;
  • 10,000 active members;
  • 1 website;
  • 10 admin users;
  • 24/7 live chat support;
  • Advanced automation;
  • Ability to remove Kajabi branding;
  • Affiliate program.


  • Price: 399 USD per month;
  • All GROWTH options;
  • 100 products;
  • 100 pipelines;
  • 100,000 contacts;
  • 20,000 active members;
  • 3 websites;
  • 25 admin users;
  • Code editor.

All service suites have a 14-day trial period. By paying for a subscription for a year, you save 20%.


At the first acquaintance with Kajabi a potential customer may be intimidated by the relatively high price. Nevertheless, upon closer knowledge it becomes clear that already in the basic suite for only $ 149 you get the most powerful tools for creating and promoting training products.

The Kajabi platform is focused primarily on medium-sized businesses and corporate clients. But if a beginner startup has enough funds for promotion, then it makes sense to use the basic Kajabi-com service suite. In any case, you can sign up for kajabi.com right now and evaluate the platform’s capabilities within a 14-day trial period.

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