Ecwid store builder review, ecwid-com advantages and disadvantages

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Ecwid is an online store builder with a simple and intuitive interface. According to the information on, the platform is designed to minimize the time period from the moment of realizing an idea to the start of sales. The Ecwid creators see their main target audience as small and medium-sized businesses, which are entering the field of online sales for the first time and have no relevant experience.

To test the functionality of Ecwid-com, you can use a free version of the platform, which can be used without time restrictions. There are also paid plans that are available for a month or a year subscription. You can use a bank card or PayPal To pay for Ecwid service suites.

Platform specifics

Ecwid’s innovation is in high platform integration. You can use your store as a separate platform, or insert some elements into your blog and socials. The system lets you trade on popular marketplaces, using all available channels and sales formats that can be used simultaneously. You can also run the store as an APP.

Ecwid’s interface for creating online stores can be assessed as functional. An administrator only needs to download the goods, customize an appearance, select the appropriate payment methods and get down to business. The platform’s functionality makes it possible to track each order with the option to communicate with a client through various channels. To increase brand loyalty, there are discount coupons and other tools to stimulate demand.

The strong point of the platform is a high level of security. It complies with Level 1 PCI DSS requirements, which is the highest rating for the security of bank cards financial transactions.

Ecwid is a cloud service that does not require downloading software or putting a site on a hosting. You just need to go through the registration procedure, after which a full-fledged admin panel will become available for managing your store. You enter the cabinet just using your username and password.

Uploading items, setting up payment and delivery options, and processing orders is intuitive. Spending a little time on setting up, you will open access to dozens of popular sites, thereby scaling your business with minimal effort.

How to sell with Ecwid

Ecwid offers several online trading formats. They are presented below.

Main site

In fact, it is a starter one page with an integrated online store. To get such a site for use, it is enough to go through a free registration on the site. The system makes it possible not only to quickly download products, but also to add a short store description. This tool is ideal for a quick start.

Store on Facebook / VK

Since trading in social networks is in the sphere of potential sellers interests, Ecwid provides automatic uploading items to the VK social network and integrating with a Facebook page.


You can increase the number of potential audiences of your store by placing your assortment on popular platforms. Ecwid lets you do this with minimal effort. It simply integrates with Google Shopping, Ebay and Yandex.Market.

Own application

You can trade not only through the website, but also through your own Ecwid application. This format is popular among mobile users, which will increase conversions among this target audience.


Using the “Buy” widget, a button of the same name can be placed on any page of a website or blog. It gives a user an option of placing an order without leaving a page.

Built-in showcase

This simple yet very useful feature makes it possible to integrate your storefront into any affiliate site.

All the described tools are designed to increase the number of potential customers by scaling a business in key areas. Managing this entire structure is easy and simple through the Ecwid admin application. You will receive notifications about orders, which lets you process them as quickly as possible without missing a single conversion.

Store setup

Immediately after registering an account in the Ecwid-com system, the user enters the store control panel. Here you can deeply customize the system to fit your needs, including customizing the appearance. Ecwid offers flexible responsive templates that are universally suitable for any device. The user can organically customize the storefront using such a tool as auto-adjusting colors. For a deeper design customization, there is the editing CSS option.

All changes are made through the “Settings-Design” control panel. If you feel difficult when working with the settings, you can always refer to the knowledge base or contact support. There is also the option of an individual order for developing an authentic template for specific wishes.


Ecwid offers 4 tariff plans on the terms below.

Free ($ 0 per month)

  • Advertising on Facebook / Google;
  • Adaptive design;
  • Number of products: 10;
  • Unlimited traffic;
  • Free website (70+ templates);
  • Shop for any platform;
  • Unlimited number of showcases;
  • Facebook Pixel;
  • Juristic documents;
  • Gift cards.

Venture ($ 12 per month)

  • All Free plan options;
  • Shop on Facebook / Instagram;
  • Admin application for Android / iOS;
  • Number of items: 100;
  • Digital goods: up to 25 GB;
  • Discount coupons;
  • Automatic tax calculator;
  • Chat in Messenger;
  • Access to plugins;
  • Monitoring of stocks;
  • Advanced SEO capabilities;
  • Connecting a custom domain;
  • Support service: chat.

Business ($ 25 per month)

  • All Venture plan options;
  • Number of items: 2500;
  • Digital goods: up to 25 GB;
  • Mailchimp and automated mailings;
  • Specifying the self-pickup time and date;
  • Tracking abandoned carts;
  • Wholesale prices for buyers groups;
  • Product filters;
  • Product options;
  • Creation of orders;
  • Delivery cost calculation;
  • Staff profiles: 2;
  • Multilingual showcase;
  • Support service: chat, phone.

Unlimited ($ 57 per month)

  • All Business plan options;
  • Mobile application for buyers;
  • Priority support;
  • Staff profiles: unlimited.

All Ecwid-based websites are adapted for such platforms as WordPress, Wix, Weebly, Joomla, Blogger, Tumblr, Squarespace and others.


Ecwid is definitely an interesting online store builder. The main advantage of this development is that it is easily integrated into other platforms, which lets you generate a large flow of clients without investing in promotion. Ecwid-com fully justifies itself as a tool for starting an online business from scratch. This has determined its popularity among small and medium sellers.

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