Attrace / ATTR

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Alexa Traffic Rank: 538,082

About Attrace / ATTR

ICO Start

Unknown

ICO End

Unknown

Attrace is the first fully decentralised affiliate marketing platform. The only in marketing with an entirely custom made blockchain build from scratch! And fully open network capable of registering and auditing any advertisement click on chain. Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network. Attrace solves all trust and tracking issues, reduces fees with ~95% and promises instant market share in 2018.


Token Info
Token Attrace / ATTR
Platform Custom
Type ATTR
Tokens for Sale 500,000,000
Investment Info
Accepting ETH, BTC, Fiat
Price in ICO 0.0170 USD
Distributed in ICO 50%
Raised Unknown

Timeline / Roadmap

21st of May

Publisher UI demo.

27th of May

Merchant UI demo.

29th of May

Ingest real clicks and expose statistics through Publisher network.

29th of May

Network explorer UI demo (blocks, accounts,clicks/referrals/sales).

30th of May

Protocal validation (functionality) with selected Pubiishers and Merchants.

30th of May

Protocal validation (functionality) with selected Pubiishers and Merchants.

8th of August

Pre-ICO (ending 4 weeks later).

8th of September

ICO (ending 8 weeks later).

15th of July

Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).

1st of October

Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.

14th of October

First release Merchant and Publisher Dashboard (SSP/DSP).

1st of November

Basic developer documentation client API's and commandline tools.

15th of November

ATTR tokens import testing + webpages.

1st of December

Main net online (operational Attrace network).

7th of December

Set up-sales and account management team in NL to accelerate growth.

January 2019

Start influencer marketing.

February 2019

Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.

March 2019

Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).

June 2019

Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).

September 2019

Reach critical traffic volume to apply first machine learning for profiling.

October 2019

Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.

October 2020

Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.

January 2021

Growing ecosystem by focusing on Long Tail.

February 2021

Further geographical expansion to Emerging Markets.

February 2022

Implementation Machine learning/AI to further counter click fraud.

Team Members

Team Members
Erwin Werring
CEO
Team Members
Lennard Zwart
COO
Team Members
Marius Jansen
Co-Founder
Team Members
Remko Allertz
CMO
Team Members
Roeland Werring
Tech Advisor
Team Members
John Jansen
Co-Founder
Team Members
Rico Engelbarts
Community Outreach
Team Members
Artem Vysotsky
IT & AI Advisor
Team Members
Roel Berger
Blockchain network Advisor
Team Members
Philip Langguth
Advisor Merchant side
Team Members
Loes Mensink
Legal Advisor
Team Members
Wouter Sleijffers
Advisor Merchant and Publisher
Team Members
Dick Snel
Security Advisor
Team Members
Sam Garg
New Venture Governance Advisor
Team Members
Ian Bednowitz
Advisor Merchant side and Advisor Emerging Markets LinkedIn
Team Members
Steven Deurloo
ICO Advisor/Strategic Advisor
Team Members
Jason Appleton (the Crypto Crow)
ICO and USA affiliate market advisor


About Attrace

Attrace is the first fully decentralised affiliate marketing platform. The only one in online marketing with 

Entirely custom made blockchain build from scratch (!)
A fully open network
Capable of registering and auditing any advertisement click on chain in that way solving all trust, transparency and tracking problems as well as reducing fees with ~95% and
Real economical traction to be expected by the end of 2018
What is Affiliate marketing

In affiliate marketing, a Publisher website advertises a Merchant product and directs the generated clicks/referrals towards the Merchant. Only when Merchants closes a sale it will pay the Publisher a commission.
Arguably this should be the logical endpoint for a major part of all online marketing expenditures globally: Payment based on sales achieved!
For now, at ~5% market share ($13 Billion a year), affiliate marketing remains a small part of the total online advertising market ($260 Billion a year), predominantly due to technical and trust issues between the parties involved. This concerns especially the middleman between the Publishers and the Merchants: the Affiliate Network.
Affiliate Networks track all clicks/referrals/leads/sales generated and arranges all payments. In return they take a 10-25% cut of the commissions paid by the Merchant to the Publisher.
 Why is Attrace unique

Attrace is the¬†only¬†affiliate marketing blockchain project that tracks and attributes every individual click/referral of a prospect, sale or no-sale,¬†which means insights and statistics which are impossible to manipulate. If you can’t do that then using the blockchain for affiliate marketing in our view defeats the purpose. Not tracking all clicks/referrals means you cannot solve the main problems with affiliate marketing: tracking and trust issues.
Attrace is the only affiliate marketing project with a fully dedicated blockchain built from scratch (in Golang by Google), it is not a fork of anything. All other initiatives are using ETH which we believe in practice is not going to work (network speed problems, very high running costs and operational risk).
Attrace is a fully open network where all users can track at all times all registered clicks/referrals/leads/sales of all advertisements.
Live before end 2018 with immediate real economical traction via strategic traffic of founders team resulting in immediate Attrace (ATTR) token usage driven by the actual end-users of the platform.
Why invest in Attrace

very strong user case, it is solving a problem (not just adding value) in a $13Billion a year market 
a user case you can only solve by using the key features of blockchain
strong tech team, fully custom made blockchain is almost completed, will go live in October
real economic traction to be expected by the end of 2018
We would also like to emphasise once more that Attrace is fully registered in the Netherlands, meaning fully compliant with all Dutch and European data security, legal and tax regulations. This has been decided for two reasons:

Protection of the investors/contributors in terms of liability of founders.
Attrace is a B2B solution. The sole challenge for Attrace will be to attract large old fashioned financial institutions as Merchants (banks / insurance companies). This will go easier in terms of compliance when being registered in the Netherlands vs some of the more exotic locations. This also once more confirms Attrace looks beyond the ICO and is actually planning to go live with market adaptation before the end of 2018. 

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