Ahrefs SEO toolset review, ahrefs-com advantages and disadvantages

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Ahrefs is a set of tools for website search engine promotion. Today it is one of the most popular services among professionals, which lets you qualitatively solve two basic SEO tasks: creating a semantic core and building a link profile. Ahrefs will delight you with its rich functionality, user-friendly interface and adequate pricing policy.

The platform provides its services on a paid basis. You can pay by credit card, PayPal, AmazonPay or invoice. The system provides a 7-day test period for checking the capabilities.

Main functionality

Ahrefs-com is a powerful SEO service that includes many tools and useful options for solving the following promotion tasks:

  • Competitors search results analysis. Ahrefs checks backlinks, content quality, organic traffic and pages ranking. Database includes billions of keywords to provide comprehensive website analysis in a wide variety of niches. In addition, the system scans positions of the promoted site as accurately as possible, providing the optimizer with actual data.
  • Search queries analysis. The functionality includes searching for low-frequency queries, keywords generating and distributing by semantic categories. With search suggestions the total keyword base reaches 3 billion queries, which opens up opportunities for building a high-quality semantic core. The keyword difficulty filter lets the optimizer concentrate on the most optimal requests in terms of financial and labor costs.
  • Backlink tracking and analysis. The system scans several billion backlinks every day. The database is updated every fifteen minutes. Today it is one of the most powerful backlink search tools, with tens of trillions of URLs from hundreds of millions of domains in its database.
  • Content analysis. This function makes it possible to search and analyze content in a convenient format. The user just needs to enter the keyword, and the system will display the most relevant and quoted text content that is relevant to a specific query.

All of the aforementioned tasks Ahrefs manages to accomplish due to a powerful technical base, which has tens of thousands of CPU cores and tens of petabytes of storage.

Tools

Ahrefs offers some of the most powerful tools you can use to make your SEO campaign more productive. Below we will consider them in more detail.

Rank Tracker

This tracker is designed for comprehensive tracking of promoted projects. The functionality lets you monitor positions of the promoted site, dynamics, historical data, website SERP visibility and average positions for key queries. To start tracking, it is enough to add a new project by entering the URL of the website being promoted. For clarity, the system provides tracking up to five competing sites at the same time. Rank Tracker presents search engine rankings and potential organic traffic in a convenient format.

Users are offered a whole set of indicators:

  • Keyword Difficulty (KD) – an internal indicator measured as a percentage;
  • CPC – cost per click, which is an indicator of the commercial value of search queries;
  • Traffic volume (only for Google);
  • Predicted number of clicks;
  • CPS – predicted number of organic clicks;
  • RR – indicator of the visitors return to the promoted website;
  • Parent Topic is the recommended category of keywords (it facilitates the process of distributing keys by webpages).

A SERP button is provided. Clicking on it you will see the current search results for a specific request. Also in the interface there is a Grossing tab, where you can track the dynamics of website positions. This tool will clearly show for which key queries the site is growing and for which it is going down.

Ahrefs is especially good at backlinks analyzing. The platform makes it possible to track the exact URL, subdirectory, entire domain, as well as a domain with all subdomains. Ahrefs lets you monitor new and missing backlinks. Filters are used for clarity of the report. In particular, you can filter out missing backlinks or group links in such a way that 1 link is shown for 1 unique domain. There is also a function to group similar links.

The following parameters are available to users:

  • Domain rating;
  • Link rating (analyzes URL spam rank);
  • Social signals (LinkedIn and Facebook);
  • Anchor and backlink.

All received data can be used to filter out spam low-quality backlinks.

Competitor analysis

The tool lets you track positions of competitors, identify pages with an intensive traffic, analyze the effectiveness of promotion strategy, check the backlinks quality and competitors anchor list. The main feature of Ahrefs, which sets the service apart from competitors, is that it supports analysis across a large number of countries.

It is easy to view positions of a specific competitor site. Just paste the URL into Site Explorer, and the system will give you key queries, frequency in a specific geolocation, position in SERP, as well as KD, CPC indicators and potential monthly traffic. The convenience of the tool is that you can monitor positions both for the entire site and for its individual pages. The system lets you identify those pages that attract the most traffic to the site. You can also identify the most promising backlinks. This data lets the optimizer an opportunity to adjust its promotion strategy, namely:

  1. Choose priority pages for promotion;
  2. Estimate the minimum number of backlinks per month required for the growth;
  3. Identify the key “markers” of relevant content that search engines “like”;
  4. Identify priority sites with nofollow links to generate organic visits;
  5. Adjust your anchor list based on competitors’ anchors.

Keyword Explorer

The tool lets you create a high-quality semantic core and identify missed niches. To get started, just upload the list of keywords or enter them manually. The system will show the estimated number of clicks, the frequency and the competitiveness of keywords. Additionally, the optimizer can supplement its list with words of search sentences or synonyms.

Keyword Explorer lets you collect low frequency “tails” and group keys. There is also a convenient feature for tracking new trending content by keywords. The analysis results are provided as a report indicating the snippet, publication date, domain rating and the number of backlinks. Expected traffic and signals from LinkedIn and Facebook are also indicated. Users can customize the tracking parameters for new content, such as posting period, language, content length and organic traffic volume. This functionality lets you timely identify promising competitors’ content and, based on the analysis, adjust the content on the promoted site.

Extra tools

In addition to the aforementioned basic tools, Ahrefs offers a few more additional options:

  • Domain comparison. You can compare different sites by backlinks quantity, donor domains types, redirects and nofollow links and IP. The tool lets you identify the strategy of competitors, which can consist either in building up the backlink mass, or in filtering “trash” donors.
  • Batch analysis. The tool provides such metrics as the number and type of backlinks, the rating of donor domains and signals from social networks. Batch checking lets you analyze up to two hundred backlinks at a time.
  • SEO Toolbar. It extends the functionality of Google Chrome with basic SEO metrics that are displayed when you enter the site. The convenience of the tool is that in order to check a specific site, there is no need to enter the Ahrefs account. A nice bonus is the option of displaying basic SEO characteristics directly in SERP.

Pricing

Ahrefs-com provides 4 paid plans to users on the following terms.

Lite

  • Price: 99 USD per month;
  • Number of users: 1;
  • Price for +1 user: 30 USD;
  • Verified projects: unlimited;
  • Unverified projects: 5;
  • Each additional project: +10 USD;
  • Number of checks per month: 10.000 pages;
  • Additional + 500,000 checks: 50 USD;
  • Storage of audit data: 3 months;
  • JavaScript rendering;
  • Tracked keywords: 500
  • Update frequency: every 7 days;
  • Monitoring of mobile devices;

Site Explorer

  • Domain analysis: 175 per week;
  • URLs: 700 per week
  • Lines in the report: 10,000;
  • Lines per month: 3 million;
  • Historical data: last 6 months;
  • Maximum number of results in a Link Intersect report: 10;
  • Export: 100,000 lines per report;
  • Export per month: 5 million lines;
  • Competing pages / domains: TOP-10;
  • Maximum number of results in Content Gap: 100 lines per report;
  • Most popular pages / subdirectories / subdomains: 1,000 lines per report;
  • Export Ranking index: 10,000 lines per report / 500,000 per month;

Content Explorer

  • Reports: 350 per week;
  • Lines in the report: 1,000;
  • Historical data: up to 6 months;
  • Trend charts: first result;
  • Broken Pages: Not Available;
  • Export: 50,000 lines per month;

Keywords Explorer

  • Reports: 175 per week;
  • Keyword lists: 5;
  • SERP Updates: 100 per month;
  • Lines in the report: 1,000;
  • Lines per month: 200.000;
  • Export: 25,000 lines per month;
  • New keywords: for the last month;
  • SERP position history: for the last 6 months;
  • Notifications about backlinks, keys, mentions: 5 per month;

Extra tools

  • Batch analysis: 25,000 per month;
  • Domain comparison;
  • Integrations: 50,000 per month.

Standard

  • Price: 179 USD per month;
  • Number of users: 1;
  • Price for +1 user: 30 USD;
  • Verified projects: unlimited;
  • Unverified projects: 10;
  • Each additional project: +10 USD;
  • Number of checks per month: 500,000 pages;
  • Additional + 500,000 checks: 50 USD;
  • Storage of audit data: 3 months;
  • JavaScript rendering;
  • Tracked keywords: 1,500
  • Update frequency: every 5 days;
  • Monitoring of mobile devices;

Site Explorer

  • Domain analysis: 700 per week;
  • URLs: 3.500 per week
  • Lines in the report: 30,000;
  • Lines per month: 6 million;
  • Historical data: last 24 months;
  • Maximum number of results in a Link Intersect report: 30,000;
  • Export: 1,000,000 lines per report;
  • Export per month: 25 million lines;
  • Competing pages / domains: TOP-50;
  • Maximum number of results in Content Gap: 10.000 rows per report;
  • Most popular pages / subdirectories / subdomains: 5.000 lines per report;
  • Export Ranking index: 30,000 lines per report / 2,500,000 per month;

Content Explorer

  • Reports: 700 per week;
  • Lines in the report: 5.000;
  • Historical data: up to 6 months;
  • Trend charts: first 5 results;
  • Broken Pages: Available;
  • Export: 250,000 lines per month;

Keywords Explorer

  • Reports: 700 per week;
  • Keyword lists: 50;
  • SERP Updates: 1,000 per month;
  • Lines in the report: 5.000;
  • Lines per month: 500,000;
  • Export: 100,000 lines per month;
  • New keywords: for the last month;
  • SERP position history: for the last 24 months;
  • Notifications about backlinks, keys, mentions: 15 per week;

Extra tools

Batch analysis: 100,000 per month;

Domain comparison;

Integrations: 300,000 per month.

Advanced

  • Price: 399 USD per month;
  • Number of users: 3;
  • Price for +1 user: 30 USD;
  • Verified projects: unlimited;
  • Unverified projects: 25;
  • Each additional project: +10 USD;
  • Number of checks per month: 1.250.000 pages;
  • Additional + 500,000 checks: 50 USD;
  • Audit data storage: 6 months;
  • JavaScript rendering;
  • Tracked keywords: 5,000;
  • Update frequency: every 3 days;
  • Monitoring of mobile devices;

Site Explorer

  • Domain analysis: 1.750 per week;
  • URLs: 14,000 per week
  • Lines in the report: 50,000;
  • Lines per month: 20 million;
  • Historical data: all;
  • Maximum number of results in a Link Intersect report: 50,000;
  • Export: 5.000.000 lines per report;
  • Export per month: 100 million lines;
  • Competing pages / domains: TOP-50;
  • Maximum number of results in Content Gap: 50,000 rows per report;
  • Most popular pages / subdirectories / subdomains: 15,000 lines per report;
  • Export Ranking index: 50,000 lines per report / 10,000,000 per month;

Content Explorer

  • Reports: 3.500 per week;
  • Lines in the report: 10.000;
  • Historical data: up to 3 years;
  • Trend charts: all results;
  • Broken Pages: Available;
  • Export: 1,000,000 lines per month;

Keywords Explorer

  • Reports: 1,400 per week;
  • Keyword lists: 100;
  • SERP Updates: 5,000 per month;
  • Lines in the report: 25.000;
  • Lines per month: 2.000.000;
  • Export: 500,000 lines per month;
  • New keywords: all;
  • SERP position history: all;
  • Notifications about backlinks, keys, mentions: 40 per day;

Extra tools

  • Batch analysis: 400,000 per month;
  • Domain comparison;
  • Integrations: 1,000,000 per month.

Agency

  • Price: 999 USD per month;
  • Number of users: 5;
  • Price for +1 user: 30 USD;
  • Verified projects: unlimited;
  • Unverified projects: 100;
  • Each additional project: +10 USD;
  • Number of checks per month: 2,500,000 pages;
  • Additional + 500,000 checks: 50 USD;
  • Storage of audit data: 12 months;
  • JavaScript rendering;
  • Tracked keywords: 5,000;
  • Update frequency: every 3 days;
  • Monitoring the issuance of mobile devices;

Site Explorer

  • Domain analysis: 7.000 per week;
  • URLs: 35,000 per week
  • Lines in the report: 100,000;
  • Lines per month: 60 million;
  • Historical data: all;
  • Maximum number of results in a Link Intersect report: 100,000;
  • Export: 10.000.000 lines per report;
  • Export per month: 500 million lines;
  • Competing pages / domains: TOP-50;
  • Maximum number of results in Content Gap: 100,000 rows per report;
  • Most popular pages / subdirectories / subdomains: 20,000 lines per report;
  • Export Ranking index: 100,000 rows per report / 50,000,000 per month;

Content Explorer

  • Reports: 17.500 per week;
  • Lines in the report: 25.000;
  • Historical data: up to 3 years;
  • Trend charts: all results;
  • Broken Pages: Available;
  • Export: 5.000.000 lines per month;

Keywords Explorer

  • Reports: 7.000 per week;
  • Keyword lists: 250;
  • SERP Updates: 20,000 per month;
  • Lines in the report: 100,000;
  • Lines per month: 5.000.000;
  • Export: 2.000.000 lines per month;
  • New keywords: all;
  • SERP position history: all;
  • Notifications about backlinks, keys, mentions: 100 per day;

Extra tools

  • Batch analysis: 1,000,000 per month;
  • Domain comparison;
  • Integrations: 5.000.000 per month.

Summary

Ahrefs is one of the most powerful SEO tools on the market. It makes it possible to analyze in detail the link profile, semantics, content and site positions. All this rich functionality is placed in a convenient and user-friendly interface that even a beginner can master. That being said, the price the creators of ahrefs-com are asking for this SEO machine is largely justified by the platform’s functionality. You can verify this right now by using the 7-day trial period.

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