ActiveCampaign review, activecampaign-com advantages and disadvantages

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ActiveCampaign is an email marketing platform that positions itself as a customer experience automation system. It was founded in 2003 by US developers. Today this tool is used by hundreds of thousands of customers around the world. The reason for the ActiveCampaign popularity is not only in its democratic pricing policy, but also in the rich possibilities for automating business processes. At the moment, the platform provides access to 500+ built-in automation tools.

The company has 4 paid tariff plans. You can pay for ActiveCampaign-com services using your credit card. There is also a 14-day trial period during which you can get to know the ActiveCampaign tools in detail in practice.

Features

ActiveCampaign is not just an email marketing tool, but a complete customer base management system. The platform is designed in such a way that as the business grows, the owner of the online project can easily scale capabilities and competently manage the increasing base of buyers and subscribers. ActiveCampaign integrates marketing automation, support and service tools, and a complete CRM. The software product lets you personalize each individual customer experience and maximize the effectiveness of commercial communication.

Among the key features that ActiveCampaign-com provides are the following:

  1. Automation of work with clients through all available sources;
  2. Monitoring of client preferences and behavioral patterns;
  3. Setting up client attributes during the entire period of interaction with accurate targeting the audience;
  4. Organization of high-quality mailing, taking into account the target audience parameters;
  5. Analysis and use of all customer data to select the optimal sending time, suitable content and the most successful delivery channel for promoting;
  6. Creation and in-depth customization of marketing campaigns with subsequent improvement based on behavioral data.

Experts characterize ActiveCampaign as a service that lets you send the most personalized letter to each individual client. The system makes it possible to set triggers to create a complete sales funnel. Subscription, visiting a specific URL, making a purchase can act as a trigger for sending a letter. This tool lets you return a “hot” customer by tracking readiness to purchase, as well as increase the average bill by offering additional products. In this sense, the possibilities of ActiveCampaign for e-commerce are truly endless.

The ability to group clients according to individual criteria is also an important point. Thanks to this feature, you can send targeted emails to those customers who are really interested in them. This significantly improves response rates.

ActiveCampaign gives you all the tools you need to create complete sales funnels. You don’t have to offer your product to the client directly “head-on”. Email communication can be configured in such a way that an interested potential buyer is gradually “warmed up” and converted into a real customer. That being said, ActiveCampaign-com has built-in email scheduling features. Calendaring can be performed on the user’s birthday, which individualizes communication with the audience.

When it comes to design, ActiveCampaign is in no way inferior to the competitors, offering quality professional email templates. A full-fledged Drag & Drop editor is available to the campaign creator, with the help of which even a person with minimal experience in design and layout can create bright and attractive promotional emails.

Pricing

ActiveCampaign offers 4 tariff plans, the price of which depends on the established subscriber limit and on the payment period (monthly or yearly). The terms of service according to these tariff plans are presented below.

Lite

  • Minimum price (500 contacts): $ 9 per month;
  • Maximum price (100,000 contacts): $ 405 per month;
  • Marketing automation;
  • Advertising mailing;
  • Unlimited email sending;
  • Drag & Drop editor;
  • 125+ templates;
  • Subscription forms;
  • Audience segmentation;
  • Tracking a website and events;
  • Reporting;
  • Import of leads and contacts;
  • Sales letters;
  • Forms for leads;
  • Segmented coverage;
  • Client analytics;
  • Admin accounts: 3;
  • Email and live chat support;
  • Mobile CRM;
  • Integration with 850+ CXA;
  • 500+ automation scripts;
  • Unlimited number of inactive contacts;
  • API, webhooks and developer tools.

Plus

  • Minimum price (500 contacts): $ 49 per month;
  • Maximum price (25,000 contacts): $ 319 per month;
  • 50+ landing page templates;
  • All options of the Lite tariff plan;
  • Facebook Custom Audiences;
  • Contacts and leads scoring;
  • SMS marketing;
  • Automation card;
  • Conditional content;
  • Extended performance reporting;
  • Custom landing pages and forms;
  • CRM with sales automation;
  • Synchronization “Inbox” with CRM;
  • CRM mobile application;
  • SMS assistance;
  • Task reporting;
  • Sales synchronization with CRM;
  • Tracking SMS messages;
  • Assignment of the transaction;
  • Customer success tracking;
  • Account management;
  • Customer rating assessment;
  • Contact via chat, Email and Facebook Messenger;
  • Chatbot automation;
  • Unified mailbox;
  • Incoming agent assignments;
  • Reporting and transcripts of chats;
  • Admin accounts: 25;
  • Advanced mobile reporting;
  • User access rights;
  • Integration with popular e-commerce applications;
  • Free strategy development session.

Professional

  • Minimum price (500 contacts): $ 129 per month;
  • Maximum price (25,000 contacts): $ 479 per month;
  • All options of the Plus suite;
  • Website personalization;
  • Predictive sending and content generation function;
  • Marketing attribution and reporting;
  • Split automation;
  • Site messages;
  • Identifying the conversion likelihood;
  • Conversion reports;
  • Personalized product experience;
  • In-app messaging;
  • Admin accounts: 50;
  • Adaptation support;
  • CXA strategy consulting;
  • 3 personal training per month.

Enterprise

  • Minimum price (500 contacts): $ 229 per month;
  • Maximum price (10,000 contacts): $ 399 per month;
  • All Professional suite options;
  • Custom reports;
  • Custom domain;
  • Free designer services;
  • Unlimited design testing;
  • Enhanced social data and contact data;
  • Unlimited number of admin accounts;
  • Specialized customer service representative;
  • Phone support;
  • Setting up the URL of your application;
  • Individual branding in the application;
  • HIPAA support;

Conclusions

Powerful functionality, flexible pricing policy and unlimited automation capabilities have made ActiveCampaign very popular. If you are looking for a universal tool for working with a customer base, you will appreciate the capabilities of this product. You can sign up and take advantage of the 2-week free trial right now.

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